Unknown Unknowns: The Problem of Hypocognition

Kaidi Wu and David Dunning wrote an article for Scientific American called Unknown Unknowns: The Problem of Hypocognition.

« Often, human fate rests not on what people know but what they fail to know. Often, life’s outcomes are determined by hypocognition…  Hypocognition, a term introduced to modern behavioral science by anthropologist Robert Levy, means the lack of a linguistic or cognitive representation for an object, category, or idea… [We are] hypocognitive of the numerous concepts that elude our awareness. We wander about the unknown terrains of life as novices more often than experts, complacent of what we know and oblivious to what we miss. » Continue reading “Unknown Unknowns: The Problem of Hypocognition”

Doug Garnett on tech startup pricing

Doug Garnett wrote a blog post titled Pricing and Complexity (Part 3): The Tech Obsession with Cheap. This post is about the proliferation of VC-backed startups offering “a premium product or service at a discount price,” including Amazon, Uber, Lyft, MoviePass, Dollar Shave, WeWork, Casper, Blue Apron, Spotify, Netflix, and StitchFix. “Yet Not a Stich of Profit to be Found.”

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