James Hankins wrote a blog post titled The most important metric you’ve never heard of. Continue reading “Share of Search as a proxy for Market Share”
Rory Sutherland wrote a column for The Spectator titled Why our greatest inventors are supreme hucksters. Continue reading “The importance of generating hype alongside meaningful innovation”
Rita Gunther McGrath wrote an article for Duke Corporate Education titled Everything you assumed was wrong. Continue reading “Finely tuned systems are not built for resilience”
Randy Clark wrote a blog post titled 11 Steps to Owning a Virtual Interview. Continue reading “11 tips for online job interviews”
Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Carl Panteny wrote a blog post titled Marketing is more than brand and marcomms. It’s everything. Continue reading “Marketing strategy IS the business strategy: 11 Ps”
Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B”
Elizabeth Bernstein wrote a Wall Street Journal article titled Foods That Battle Stress During the Coronavirus Pandemic. Continue reading “Foods That Battle Stress”
The Drucker Institute posted a video on YouTube titled Rick Warren on Peter Drucker and the Character of Great Leaders.