Shahin Khan moderated a Zoom discussion on April 6, 2021 covering the topics of “Sales Cycle. Marketing Funnel. and Customer Journey.” Panelists included James Hankins, Samuel Brealey, and Doug Garnett. Continue reading “Marketing Funnel and Customer Journey”
Debranding aka logo tinkering
Ben Schott wrote an article for Bloomberg about logo tinkering titled Debranding is the New Branding. Continue reading “Debranding aka logo tinkering”
Natural Mosquito Repellents
Christine Yoo wrote an article for Garden Design titled 12 Plants to Use as a Natural Mosquito Repellent. Continue reading “Natural Mosquito Repellents”
Augmenting design thinking with a systems thinking approach
Rowan Conway, Jeff Masters, and Jake Thorold wrote a paper for RSA titled From Design Thinking to Systems Change, July 2017, 33-page PDF. Continue reading “Augmenting design thinking with a systems thinking approach”
The Rise Of Complexity
Joss Colchester wrote an article titled The Rise Of Complexity.
« The reductionist approach has both its achievements and failures, out of it we have created a sophisticated and powerful body of knowledge that is one of humanities greatest achievements. But also by breaking things down and focusing on the parts it systematically de-promotes the relations between these parts and the different levels of organization that can emerge out of them. » Continue reading “The Rise Of Complexity”
How to Prioritize
Jared Spool wrote an article about how to prioritize using a formula he attributes to Bruce McCarthy.
(Value ÷ Effort) x Confidence = Priority Continue reading “How to Prioritize”
Debate and Truth
Bruce McTague wrote a blog post titled Debating & Truth & Contrarian Ideas. The opening quote captures the essence of contemporary political discourse, epitomized by cable news networks.
“Debate is great for sharpening the mind, but I worry that really skilled debaters might internalize the idea that the point of discussion and debate is victory, rather than truth. In debate, if you encounter a compelling counterargument, you just try to find a way around it. But you should argue for truth, not for victory. Really good debaters run the risk of ignoring valid counterarguments.”
— Robert George, law professor, Princeton University
The quote comes from interview in The Atlantic.
Joe Tripodi reflects on 40 years in marketing
In a Marketing Week article, Joe Tripodi, the former CMO of Coca-Cola, Bank of America, and Subway, reflects on 40 years of experience in marketing. Some highlights: Continue reading “Joe Tripodi reflects on 40 years in marketing”
The fallacy of our time
Giles Hedger wrote an article called The Fallacy of our Time about how technology has become the tail wagging the marketing dog. Here are some highlights: Continue reading “The fallacy of our time”
The myth of the niche market
Justin Jackson wrote a blog post titled The Myth of the Niche Market challenging the idea that “because the web is so big, even small niches have thousands of members; therefore, you can target almost any niche and make money on the internet.” Continue reading “The myth of the niche market”
