Barry Newell and Christopher Doll of United Nations University wrote an article titled Systems Thinking and the Cobra Effect. Continue reading “Systems Thinking and the Cobra Effect”
Humans don’t click on ads much
Augustine Fou wrote an article for Forbes titled Current Digital Marketing Is Sports-Watching, Rather Than Marketing. Continue reading “Humans don’t click on ads much”
In search of marketing excellence
Colin Lewis wrote an article for Marketing Week titled The first step to being an expert is choosing to be. Continue reading “In search of marketing excellence”
The virtue of consistency
Les Binet and Sarah Carter wrote an article titled Stick with what works. The article originally appeared in the July/August 2011 issue of Admap as part of a Mythbuster series. The series of 66 articles was repackaged as a book titled How Not To Plan: 66 Ways to Screw it Up. Continue reading “The virtue of consistency”
Is Creative Advertising More Effective?
Bob Hoffman wrote a 2-part blog post titled Is Creative Advertising Really More Effective? Continue reading “Is Creative Advertising More Effective?”
Middle Management as Connecting Leaders
Zahira Jaser wrote an article for the journal Leadership titled The connecting leader: Aligning leadership theories to managers’ issues. Continue reading “Middle Management as Connecting Leaders”
George P. Shultz on Trust
George P. Shultz wrote an opinion piece for the Washington Post on December 11, 2020 titled The 10 most important things I’ve learned about trust over my 100 years. Continue reading “George P. Shultz on Trust”
Van Westendorp Pricing Model
RunLin Wang wrote an article for Forbes titled How To Price Your Product: A Guide To The Van Westendorp Pricing Model. Continue reading “Van Westendorp Pricing Model”
