WARC published an article titled WARC from Home: Distinctive brand assets – what they are and why they matter. Continue reading “Distinctive brand assets”
Joe Lemire wrote a New York Times article titled This Book Is Not About Baseball. But Baseball Teams Swear by It. Continue reading “psychology and baseball”
Giles Edwards interviewed Andrew Willshire. 1 hour. Listen here. The discussion included data analysis and continuous learning, recency theory, systems thinking, ROI and diminishing returns, and more. Continue reading “Giles Edwards interviews analytics expert Andrew Willshire”
If Russ Ackoff had given a TED Talk… 12-minute video from 1994. Rough transcript follows.
Mark Ritson wrote an article for MarketingWeek titled Planning for marketing planning: 14 steps to an effective presentation. Continue reading “Mark Ritson on Marketing Planning”
Mark Ritson retweeted a Kantar post, showing survey results by generation, with roughly equal results across all ages. “This just proves (again) that demographic segmentation is balls. if we sliced the data by star sign it would almost be as useful.”
Some tweets from the thread: Continue reading “Mark Ritson on the folly of demographic segmentation”
Dawn Graham gave a TEDx Talk titled Your Next Job Is One Conversation Away. Continue reading “40% of hires come from the referral pool”
Dave Trott wrote an article for Campaign titled Generalists Beat Specialists.