Keeping market research real

Helen Edwards wrote an article for MarketingWeek titled For a true view of the consumer, get them to talk like themselves (July 28, 2022). Edwards states that the most essential marketing podcast is not about marketing at all. It’s BBC’s Listening Project.

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What is publication bias?

from Statistics How To:

« Publication bias is when studies with positive findings are more likely to be published — and they tend to be published faster — than studies with negative findings. This means that any meta analysis or literature reviews based only on published data will be biased, so researchers should make sure to include unpublished reports in their data as well.

Published vs. Unpublished Studies

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