Notes from Enterprise Marketing Meetup: The Future of PR. Thursday, July 22, 2021 via Zoom. Video recording link will be added when available.
Hosted by Shahin Khan and Doug Garnett
Guest: Jen Hartmann, Director of PR and Social Media, John Deere
3 rules for more effective B2B marketing
Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).
Continue reading “3 rules for more effective B2B marketing”Why does it cost so much more to build transportation networks in the US than in the rest of the world?
Jerusalem Demsas wrote an article for Vox titled Why does it cost so much to build things in America? (June 29, 2021)
Continue reading “Why does it cost so much more to build transportation networks in the US than in the rest of the world?”Online Marketing is the New Rent: Demand Generation vs Demand Harvesting
Grace Kite wrote an article titled Is Online Marketing the New Rent? (Sept 16, 2020).
Continue reading “Online Marketing is the New Rent: Demand Generation vs Demand Harvesting”Category Entry Points
Claire Strickett wrote a blog post titled Hunting Byron Sharp in the Wild (December 2016).
Continue reading “Category Entry Points”Bill Birchard on The Science of Strong Business Writing.
Bill Birchard wrote an article for Harvard Business Review (July-August 2021) titled The Science of Strong Business Writing.
Continue reading “Bill Birchard on The Science of Strong Business Writing.”Acquiring the First Thousand Customers
Michael Blanding wrote an article for Harvard Business School Working Knowledge titled How Uber, Airbnb, and Etsy Attracted Their First 1,000 Customers (13 July 2016). The article is about Harvard Business School’s Thales Teixeira’s research about how platform companies attract their first customers.
Continue reading “Acquiring the First Thousand Customers”Adam Grant on shooting the messenger
Adam Grant tweeted about the difference between weak, strong, and great leaders.
Continue reading “Adam Grant on shooting the messenger”Ritson’s 10 traits of a successful marketer
Matthew Valentine wrote an article for MarketingWeek titled Ritson on the 10 traits of a successful marketer.
Continue reading “Ritson’s 10 traits of a successful marketer”Matt Lerner says Personas are worthless for marketing
Matt Lerner posted a thread on Twitter about personas. “At PayPal, I once wasted $1M on a marketing segmentation to build personas. Here’s what we actually learned, plus what I now do instead.”
Continue reading “Matt Lerner says Personas are worthless for marketing”