The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate, short-termism

Nils Andersson Wimby wrote an article for Econsultancy titled The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate & short-termism. Continue reading “The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate, short-termism”

Mass one-to-one communication is a highly dubious trope

In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope”