Professor John Dawes wrote an article titled Why Net Promoter Score is Actually a Bad Tool and What to Use Instead. Continue reading “Why Net Promoter Score is Actually a Bad Tool and What to Use Instead”
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Why Bricks Beat Clicks
Hans van Tellingen wrote an article titled Why Bricks Beat Clicks: the true story about the future of retail. Continue reading “Why Bricks Beat Clicks”
The Myth Of the Grand Unified UX Metric
Jared M. Spool wrote an article titled The Myth Of the Grand Unified UX Metric. Continue reading “The Myth Of the Grand Unified UX Metric”
Critical thinking ranks among the most in-demand skills for job candidates
Matt Plummer wrote an article for Harvard Business Review titled A Short Guide to Building Your Team’s Critical Thinking Skills. Continue reading “Critical thinking ranks among the most in-demand skills for job candidates”
Mark Ritson on the power of Apple’s brand positioning
Here is a YouTube video in which Mark Ritson explains positioning using Apple as an example. Continue reading “Mark Ritson on the power of Apple’s brand positioning”
SWOT, TOWS, and PESTLE
A Twitter thread brought to my attention a couple of unfamiliar marketing analysis frameworks. Continue reading “SWOT, TOWS, and PESTLE”
