Bruce Clark, associate professor of marketing at Northeastern University, has shared lots of wisdom on Twitter over the years. Here is a selection of his contributions, in no particular order.
Continue reading “Marketing Wisdom from Professor Bruce Clark”Brand promise
Barry Raber wrote an article for Forbes titled Do You Even Know Your Own Brand? 5 Questions to Get Your Brand Crystal Clear (4 December 2023).
Continue reading “Brand promise”Masimo vs. Apple Watch
Katherine Laidlaw wrote an article for The Hustle titled Will this be the last Christmas you can get an Apple Watch? (3 December 2023).
Continue reading “Masimo vs. Apple Watch”Caremark liability for boards of directors
Gail Weinstein et al. wrote an article for the Harvard Law School Forum on Corporate Governance titled Caremark Liability for Regulatory Compliance Oversight (8 July 2019).
Continue reading “Caremark liability for boards of directors”Deming: Constancy of Purpose
John Hunter wrote an article for The W. Edwards Deming Institute titled Create Constancy of Purpose (September 21, 2015).
Continue reading “Deming: Constancy of Purpose”Mark Ritson: Differentiation is not about uniqueness
Josh Stephenson wrote an article for MarketingWeek titled Ritson: Differentiation is not about uniqueness (31 July 2023).
Continue reading “Mark Ritson: Differentiation is not about uniqueness”Mark Ritson: three areas where the marketing industry is missing the point
Chris Sutcliffe wrote an article for MarketingWeek titled Mark Ritson: Segmentation is not the prerequisite for success (5 October 2023).
Continue reading “Mark Ritson: three areas where the marketing industry is missing the point”Daniel Dennett’s Four Steps to Arguing Intelligently
Maria Popova wrote a post on The Marginalian titled How to Criticize with Kindness: Philosopher Daniel Dennett on the Four Steps to Arguing Intelligently.
Continue reading “Daniel Dennett’s Four Steps to Arguing Intelligently”Better questions to start more substantive discussions
Marcel Schwantes wrote an article for Inc. titled Science Discovered That Banning Small Talk from Your Conversations Makes You Happier.
Continue reading “Better questions to start more substantive discussions”
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