Shahin Khan and Doug Garnett interviewed JP Castlin about Adaptive Strategy, Efficiency, and Resilience for their Marketing Podcast #41 (5 April 2024).
Continue reading “Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience”Marketing strategy can be neither wholly planned nor wholly agile
JP Castlin wrote an article for Marketing Week titled Marketing strategy can be neither wholly planned nor wholly agile. Continue reading “Marketing strategy can be neither wholly planned nor wholly agile”
AQ—Adaptability Quotient
Natalie Fratto gave a TedTalk on AQ—Adaptability Quotient.