Megan Graham wrote an article for the Wall Street Journal titled $5 for a Good Online Review? No Way, Says New FTC Rule (29 August 2024).
Continue reading “New FTC Rule bans buying followers and sham reviews”When clients hire us, they don’t want to hire people who are like themselves. They have enough of that already.
Paul Worthington wrote an article titled Where Are All the T-Shirts? for his Off Kilter newsletter, volume 177.
Continue reading “When clients hire us, they don’t want to hire people who are like themselves. They have enough of that already.”The Mere Exposure Effect: Familiarity and Likeability
Charlotte Nickerson wrote an article for Simply Psychology titled Mere Exposure Effect in Psychology: Biases & Heuristics (October 10, 2023).
« The mere exposure effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition. Essentially, the more we encounter something, the more we tend to prefer it, based on familiarity alone. »
Continue reading “The Mere Exposure Effect: Familiarity and Likeability”sonic logos
Mark Dent wrote an article for The Hustle titled Why so many brands use sound to make you buy stuff (14 July 2023).
Continue reading “sonic logos”Paddy Gilmore: How a quieter form of marketing can cut through the noise
Paddy Gilmore wrote an article titled Quiet Please… Humor, Marketing, and Noise (8 May 2023).
Continue reading “Paddy Gilmore: How a quieter form of marketing can cut through the noise”Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting
Mark Ritson wrote an article for MarketingWeek titled Tesla is about to experience the seven perils of discounting (January 19, 2023).
Continue reading “Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting”What the Past Says About the Future of Ad Tech
Martin Kihn wrote an article titled What the Past Says About the Future of Ad Tech (Jan 4, 2023). Kihn is SVP Strategy, Marketing Cloud at Salesforce.
Continue reading “What the Past Says About the Future of Ad Tech”Return on Ad Spend (ROAS) may inversely correlate with growth
Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“The Waste in Advertising is the Part That Works
Tim Ambler and E. Ann Hollier wrote an article for the Journal of Advertising Research titled The Waste in Advertising is the Part That Works (December 2004).
Continue reading “The Waste in Advertising is the Part That Works”Eaon Pritchard on Originality and the Bullshit Industrial Complex
Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).
Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex”
Articles of Interest 