Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
Craig Silverman wrote an article for BuzzFeed titled These Hugely Popular Local News Sites In the US And Canada are Fake. Continue reading “Fake Local News Sites and Diverting Revenue from Legitimate Local Media”
Jesse Frederik and Maurits Martijn wrote an article for The Correspondent (originally in Dutch) titled The new dot com bubble is here: it’s called online advertising. Continue reading “The new dot com bubble is here: online advertising”
Mathew Broughton wrote an article for ExchangeWire titled Digital Ad Fraud: How the Money Flows. Continue reading “Digital Ad Fraud: How the Money Flows”
Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.
« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs”