Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Continue reading “Emotional advertising tends to produce much bigger effects in the long term”
Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B”
Dr. Grace Kite wrote a blog post on Gracious Economics titled The wrong and the real of it. Continue reading “The Wrong and the Real of the Long and the Short”
The Media Snack Live 175 guest was Bob Hoffman, The Ad Contrarian. The interview on YouTube was hosted by Tom Denford, US CEO of IDComms. Continue reading “The Media Snack interview with Bob Hoffman, The Ad Contrarian”
Dave Trott wrote a blog post titled Burger Off. Continue reading “Market growth vs market share growth”
Tom Roach wrote an blog post titled The Wrong and the Short of it. Continue reading “The Wrong and the Short of it”
Dr. Augustine Fou wrote a blog post titled Humans Don’t Hyperscale. Sorry, Silicon Valley. Continue reading “Humans Don’t Hyperscale”
Dave Trott posted a blog post titled The brief is WHAT not HOW. Continue reading “The brief is WHAT not HOW”
