Bob Hoffman published a blog post titled A Conspiracy of Silence.
« For the last few years we have been flooded with scandals and revelations about corruption, fraud, and lies in the online advertising ecosystem.» The article includes an impressive list of scandals. Continue reading “Media Agencies: A Conspiracy of Silence”
Gabriel Weinberg, CEO & Founder at DuckDuckGo.com, wrote an article about the company’s business model, i.e. how the search engine can make money without invading your privacy. Continue reading “How DuckDuckGo makes money without invading your privacy”
Matt Williams posted an interview titled An Hour of Advertising with Uninvisibility’s Jane Evans. The interview includes challenges of breaking into a male-dominated industry in the early 1980s, her significant accomplishments, general commentary about the advertising industry and how it has changed in the digital era, and the challenges of getting work at age 50. Continue reading “An Hour of Advertising with Uninvisibility’s Jane Evans”
Mark Ritson wrote a Marketing Week article titled The idea that marketers need to be creative is a load of baloney, we’re useless at it. Continue reading “marketers and creatives are a separate species”
James Hercher wrote an article about what direct-to-consumer (DTC) brands have learned while making a transition from social media to television advertising. Continue reading “direct-to-consumer (DTC) brands are flooding into television”
Taylor Peterson wrote an article on Marketingpland titled D2C brands are driving up customer acquisition costs – and it’s time to course-correct. “For those digital brands with direct-to-consumer (D2C) sales models, online marketing is the lifeblood of growth. From targeted social to paid search, digital campaigns have proven an efficient and measurable way to build direct relationships with customers. But at what cost?” Continue reading “D2C brands are driving up customer acquisition costs”
Molly Fleming wrote an article for Marketing Week titled Vauxhall boss: Digital was meant to be a money-saver but no one has saved a penny.
The article quotes Stephen Norman, managing director of the British auto brand Vauxhall, a subsidiary of Opel. Continue reading “Digital was meant to be a money-saver but no one has saved a penny”
