P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs

Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.

« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs”