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Tag: advertising

May 11, 2023May 10, 2023 andreweverett360

Paddy Gilmore: How a quieter form of marketing can cut through the noise

Paddy Gilmore wrote an article titled Quiet Please… Humor, Marketing, and Noise (8 May 2023).

Continue reading “Paddy Gilmore: How a quieter form of marketing can cut through the noise” →
January 20, 2023 andreweverett360

Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting

Mark Ritson wrote an article for MarketingWeek titled Tesla is about to experience the seven perils of discounting (January 19, 2023).

Continue reading “Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting” →
January 9, 2023 andreweverett360

What the Past Says About the Future of Ad Tech

Martin Kihn wrote an article titled What the Past Says About the Future of Ad Tech (Jan 4, 2023). Kihn is SVP Strategy, Marketing Cloud at Salesforce.

Continue reading “What the Past Says About the Future of Ad Tech” →
October 18, 2022 andreweverett360

Return on Ad Spend (ROAS) may inversely correlate with growth

Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).

Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“ →
August 3, 2022May 14, 2023 andreweverett360

The Waste in Advertising is the Part That Works

Tim Ambler and E. Ann Hollier wrote an article for the Journal of Advertising Research titled The Waste in Advertising is the Part That Works (December 2004).

Continue reading “The Waste in Advertising is the Part That Works” →
July 14, 2022 andreweverett360

Eaon Pritchard on Originality and the Bullshit Industrial Complex

Eaon Pritchard  wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).

Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex” →
July 10, 2022July 8, 2022 andreweverett360

there’s a difference between an ad agency and a film school

Michaela Jefferson wrote an article for MarketingWeek titled Cannes-winning film ads ‘lack potential to drive long-term brand growth’ (July 7, 2022).

Continue reading “there’s a difference between an ad agency and a film school” →
July 9, 2022July 8, 2022 andreweverett360

the disconnect between ads that win awards for ad agencies and ads that sell product for clients

Paul Feldwick wrote an article for MediaCat Magazine titled Come back, Whipple, all is forgiven (July 6, 2022).

Continue reading “the disconnect between ads that win awards for ad agencies and ads that sell product for clients” →
June 29, 2022June 28, 2022 andreweverett360

Anti-personalization

Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).

Continue reading “Anti-personalization” →
June 28, 2022June 28, 2022 andreweverett360

Cultural imprinting

Kevin Simler wrote an article titled Ads Don’t Work That Way posted on the Melting Asphalt website.

Continue reading “Cultural imprinting” →

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