Thinkbox has posted a transcript of a speech by Paul Feldwick, who is the author of The Anatomy of Humbug: How to Think Differently about Advertising. “I worked in a very successful agency for over thirty years but looking back on it, the successful campaigns that we produced happened not because of this message model, but in spite of it. And I think companies that apply this message model make it far more difficult than it needs be to create successful brand-building advertising.” Continue reading “Exploding the Message Myth”
The North Face manipulating Wikipedia
A Fast Company article about a campaign for The North Face manipulating Wikipedia addresses the ethics and integrity (or lack thereof) of a brand. Continue reading “The North Face manipulating Wikipedia”
Articles of Interest 