Shahin Khan and Doug Garnett interviewed JP Castlin about Adaptive Strategy, Efficiency, and Resilience for their Marketing Podcast #41 (5 April 2024).
Continue reading “Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience”cybersecurity team uncovered organized fake reviews scam
SafetyDetectives Cybersecurity Team wrote an article titled Amazon Fake Reviews Scam Exposed in Data Breach (6 May 2021).
Continue reading “cybersecurity team uncovered organized fake reviews scam”What is a brushing scam?
Lauren Lewis wrote an article for KTLA titled New twist on popular mail scam hitting Southern California (24 January 2024).
Continue reading “What is a brushing scam?”Fake Reviews
Nicole Nguyen wrote an article for the Wall Street Journal titled How to Spot Fake Reviews and Shady Ratings on Amazon (July 20, 2022).
Continue reading “Fake Reviews”Amazon profitability (or lack thereof)
Todd Bishop wrote an article for GeekWire titled Amazon would have posted $1.8 billion operating loss in Q4 2021 if not for Amazon Web Services (February 3, 2022).
Continue reading “Amazon profitability (or lack thereof)”Amazon Fake Reviews
Isabelle Lee wrote an article for Bloomberg titled Amazon Fake Reviews Reach Holiday Season Levels During Pandemic.
« About 42% of 720 million Amazon reviews assessed by the monitoring service Fakespot Inc. from March through September were unreliable, up from about 36% for the same period last year. »
Continue reading “Amazon Fake Reviews”
Amazon Prime Day Emails are a Dumpster Fire
Ranee Soundara wrote an article titled Amazon Prime Day Emails are a Dumpster Fire. The article was prompted by some promotional emails from Amazon pitching very lame personalized product selections. With the vast amount of big data that Amazon has available about past purchases as well as searching and browsing history, she notes that Amazon was promoting products remarkably off base—a major marketing failure for a company for a company whose profits come from selling purportedly leading-edge AI/ML technology through AWS. Continue reading “Amazon Prime Day Emails are a Dumpster Fire”
Articles of Interest 