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Tag: B2B

December 17, 2022 andreweverett360

B2B Content Marketing: Do you have a marketing funnel or a marketing straw?

Jason Patterson wrote an article on B2B content marketing titled Lead-Gen: The Holy Grail of Content Marketing.

Continue reading “B2B Content Marketing: Do you have a marketing funnel or a marketing straw?” →
July 8, 2021July 7, 2021 andreweverett360

3 rules for more effective B2B marketing

Peter Weinberg and Jon Lombardo wrote an article for MarketingWeek titled Three rules for more effective B2B marketing (8 Feb 2021).

Continue reading “3 rules for more effective B2B marketing” →
August 13, 2020August 13, 2020 andreweverett360

The Marketing Proof Gap

Kimberly A. Whitler interviewed Mark Stouse for an article in Forbes titled The Marketing Proof Gap: What It Is And Why Marketers Should Care (May 4, 2019). Stouse is CEO of Proof Analytics, and a former leader of global marketing and communications in large enterprise B2B businesses including HP, BMC Software, and Honeywell Aerospace. Continue reading “The Marketing Proof Gap” →

August 1, 2020July 31, 2020 andreweverett360

Quantum Marketing for B2B

Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B” →

July 31, 2020August 1, 2020 andreweverett360

The Objectivity Trap in B2B

Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B” →

March 26, 2020March 24, 2020 andreweverett360

Samuel Scott on Binet and Field’s B2B marketing research

Samuel Scott wrote an article for The Drum titled An exclusive look at Binet and Field’s new B2B marketing research (23 May 2019). Continue reading “Samuel Scott on Binet and Field’s B2B marketing research” →

March 16, 2020March 14, 2020 andreweverett360

Branding is still alien to many B2B firms

Colin Lewis wrote an article in Marketing Week titled Branding is still alien to many B2B firms. Continue reading “Branding is still alien to many B2B firms” →

May 27, 2019May 27, 2019 andreweverett360

In B2B or B2C, don’t ignore the brand

Mark Ritson wrote an article about business-to-business marketing (B2B) in The Australian which contains lots of wisdom. The article draws from new B2B research by Les Binet and Peter Field. Continue reading “In B2B or B2C, don’t ignore the brand” →

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