Stefan Waterland tweeted a chart titled the Feelings Schema from Oatley and Jenkins. Continue reading “Emotions and the Feelings Schema”
Ill-conceived purpose campaigns are ruining the industry
Robert Sawatzky wrote an article for PR Week titled Dentsu creative director: Ill-conceived purpose campaigns are ruining the industry. Continue reading “Ill-conceived purpose campaigns are ruining the industry”
Honest Slogans
See this humorous collection of 40 Honest Advertising Slogans by Clif Dickens. More here.
Lessons Learn from Adidas Marketing
Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
Mass one-to-one communication is a highly dubious trope
In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope”
Brand valuation: Brilliant or Bullshit?
Debate between Mark Ritson (arguing for Bullshit) and executives from Interbrand, Brand Finance, and BrandZ (arguing for Brilliant).
Making a Marketer
Jan Kostera conducted an outstanding set of interviews on three continents with some of the top thinkers in marketing: Mark Ritson, Les Binet, Peter Field, Helen Edwards, Vikki Ross, and Tom Goodwin. 58 minutes. September 2019. Continue reading “Making a Marketer”
Premier Foods turnaround
Molly Fleming and Ben Davis wrote an article for MarketingWeek titled How innovation and creativity helped turn around Premier Foods’ brands. Continue reading “Premier Foods turnaround”
If Brands Are Built over Years, Why Are They Managed over Quarters?
Leonard M. Lodish and Carl F. Mela wrote an article for the July–August 2007 Issue of Harvard Business Review titled If Brands Are Built over Years, Why Are They Managed over Quarters? The article includes some insights from Vlasic, Nike, Victoria’s Secret, and Clorox. Continue reading “If Brands Are Built over Years, Why Are They Managed over Quarters?”
Articles of Interest 