Matt Levine wrote an article for Bloomberg titled 23andMe is Just Me Now: Also EF Hutton, Avon CDS, and pig butchering. (19 September 2024) .
Continue reading “Hijacking the brand equity of EF Hutton”Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting
Mark Ritson wrote an article for MarketingWeek titled Tesla is about to experience the seven perils of discounting (January 19, 2023).
Continue reading “Mark Ritson: Why Brands Advertise and the Seven Perils of Discounting”Some thoughts on brand equity
I strongly believe that brand equity is underappreciated in many C-suites. I have commented numerous times on Twitter when companies announce plans to make gratuitous changes which erode or destroy brand equity. Continue reading “Some thoughts on brand equity”
Thinklong – Combating short-termism
Gareth Price wrote an article titled Thinklong.
« I believe the future of brands requires collective action to combat short-termism… Thinklong’s primary ambition is to create an environment in which brands can flourish by tackling the source of the short-term pressures they face… As proponents of behavioural economics would highlight, we can’t hope to tackle the issue by changing attitudes, these will follow behavioural change. » Continue reading “Thinklong – Combating short-termism”
Articles of Interest 