Paul Worthington wrote an article titled Where Are All the T-Shirts? for his Off Kilter newsletter, volume 177.
Continue reading “When clients hire us, they don’t want to hire people who are like themselves. They have enough of that already.”The Mere Exposure Effect: Familiarity and Likeability
Charlotte Nickerson wrote an article for Simply Psychology titled Mere Exposure Effect in Psychology: Biases & Heuristics (October 10, 2023).
« The mere exposure effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition. Essentially, the more we encounter something, the more we tend to prefer it, based on familiarity alone. »
Continue reading “The Mere Exposure Effect: Familiarity and Likeability”Marketing Wisdom from Professor Bruce Clark
Bruce Clark, associate professor of marketing at Northeastern University, has shared lots of wisdom on Twitter over the years. Here is a selection of his contributions, in no particular order.
Continue reading “Marketing Wisdom from Professor Bruce Clark”
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