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Tag: distinctive assets

October 17, 2023October 12, 2023 andreweverett360

Mark Ritson: Differentiation is not about uniqueness

Josh Stephenson wrote an article for MarketingWeek titled Ritson: Differentiation is not about uniqueness (31 July 2023).

Continue reading “Mark Ritson: Differentiation is not about uniqueness” →
April 10, 2022 andreweverett360

Audible Brand Assets

Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.

Continue reading “Audible Brand Assets” →
August 14, 2020August 16, 2020 andreweverett360

What Attributes Can Brands Really Own?

Ethan Decker started a Twitter thread: « Brands trying to ‘own’ category attributes are pushing water uphill, esp in mature categories, esp without unique & protected IP. » Continue reading “What Attributes Can Brands Really Own?” →

July 17, 2019October 18, 2019 andreweverett360

Snickers turnaround

Here is a YouTube video in which Mark Ritson explains a remarkable turnaround story of the Snicker brand, by focusing on distinctive assets. Continue reading “Snickers turnaround” →

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