John V. Willshire wrote a blog post titled Cognitive Debt (5 May 2025).
Continue reading “Cognitive Debt and Technical Debt”The Unintended Consequences of Open Offices
Ethan Bernstein and Ben Waber wrote an article for Harvard Business Review titled The Truth About Open Offices: There are reasons why they don’t produce the desired interactions (November-December 2019).
It is worth noting that the article was published prior to ubiquity of Zoom meetings, but the general insights on human behavior likely stand the test of time.
Continue reading “The Unintended Consequences of Open Offices”So this is what’s happened to the world: optimization trumps human preference
Rory Sutherland wrote an article for Behavioral Scientist titled Are We Too Impatient to Be Intelligent? (17 September 2024).
Continue reading “So this is what’s happened to the world: optimization trumps human preference”Rory Sutherland on ROI and Opportunity Cost
Camille Moore asked Rory Sutherland, Vice Chairman of Ogilvy, “What do you see as the biggest problem that’s facing branding right now?”
Continue reading “Rory Sutherland on ROI and Opportunity Cost”Rebecca Solnit on Walking and Thinking
Maria Popova wrote a book review on Wanderlust: A History of Walking by Rebecca Solnit.
Continue reading “Rebecca Solnit on Walking and Thinking”Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience
Shahin Khan and Doug Garnett interviewed JP Castlin about Adaptive Strategy, Efficiency, and Resilience for their Marketing Podcast #41 (5 April 2024).
Continue reading “Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience”Precision Scheduled Railroading from a carman’s perspective
Mike L wrote an article for The Real News Network titled A carman’s perspective on the East Palestine derailment and the railroad industry as a whole (March 31, 2023).
Continue reading “Precision Scheduled Railroading from a carman’s perspective”Alex Murrell on the 3 Errors of Efficiency in Advertising
Alex Murrell wrote a blog post titled The Errors of Efficiency (October 4, 2021).
- Error #1. Mass media is wasteful because it is untargeted
- Error #2. Mass media is wasteful because it is ignored
- Error #3. Mass media is wasteful because it is expensive
Murrell says the advertising industry is intoxicated by efficiency, undermining effectiveness.
« In short, we prioritise cheap channels to improve our ROI. We invest in touchpoints which can target those most likely to convert. And we avoid advertising on media that commands low levels of attention. »
Continue reading “Alex Murrell on the 3 Errors of Efficiency in Advertising”The illusion of certainty
Rory Sutherland wrote an article for The Spectator titled The illusion of certainty. Continue reading “The illusion of certainty”
The Doorman Fallacy
Rory Sutherland wrote about ‘doorman fallacy’ on page 126 of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life. Continue reading “The Doorman Fallacy”
Articles of Interest 