andreweverett360

Mass one-to-one communication is a highly dubious trope

In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope” →

andreweverett360

P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs

Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.

« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs” →