Bruce Clark, associate professor of marketing at Northeastern University, has shared lots of wisdom on Twitter over the years. Here is a selection of his contributions, in no particular order.
Continue reading “Marketing Wisdom from Professor Bruce Clark”consumers gravitate to merchandise labeled as “updated”
Michael Blanding wrote an article for Harvard Business School Working Knowledge titled Latest Isn’t Always Greatest: Why Product Updates Capture Consumers (06 Dec 2022).
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Articles of Interest 