Financial Analysis for Marketers

Northeastern University marketing professor Bruce Clark wrote an article titled Financial Analysis for Marketers.  He includes a diagram titled How We Get to Profit which pulls together all of the components he defines.

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Doug Garnett on tech startup pricing

Doug Garnett wrote a blog post titled Pricing and Complexity (Part 3): The Tech Obsession with Cheap. This post is about the proliferation of VC-backed startups offering “a premium product or service at a discount price,” including Amazon, Uber, Lyft, MoviePass, Dollar Shave, WeWork, Casper, Blue Apron, Spotify, Netflix, and StitchFix. “Yet Not a Stich of Profit to be Found.”

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