RunLin Wang wrote an article for Forbes titled How To Price Your Product: A Guide To The Van Westendorp Pricing Model. Continue reading “Van Westendorp Pricing Model”
Doug Garnett wrote a blog post titled Pricing and Complexity (Part 3): The Tech Obsession with Cheap. This post is about the proliferation of VC-backed startups offering “a premium product or service at a discount price,” including Amazon, Uber, Lyft, MoviePass, Dollar Shave, WeWork, Casper, Blue Apron, Spotify, Netflix, and StitchFix. “Yet Not a Stich of Profit to be Found.”
Timothy Aeppel wrote a Wall Street Journal article titled Seeking Perfect Prices, CEO Tears Up the Rules dated March 27, 2007. Continue reading “Parker Hannifin’s shift from cost-plus to market-based pricing”
Doug Garnett wrote a blog post titled Price and Complexity (Part 1): Communication Affects the Pricing Wilderness.
« Pricing is at the center of a very complex system… In a complex system the parts are inter-related and a decision made in one area immediately affects the decisions for one or two (or all) of the other areas as well… Price is tightly connected, in fact, to each of the other 3Ps as well as the rest of a company, to competitive moves, to distribution channel and to a wide range of customer behavior and psychology. » Continue reading “Price and Complexity”
The Economist published an article titled Why Americans pay more for lunch than Britons do, even when they are buying the same sandwich. Continue reading “Why Americans pay more for lunch than Britons do”