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Tag: ROAS

October 18, 2022 andreweverett360

Return on Ad Spend (ROAS) may inversely correlate with growth

Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).

Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“ →

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