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Tag: ROI

June 30, 2024June 30, 2024 andreweverett360

Rory Sutherland on ROI and Opportunity Cost

Camille Moore asked Rory Sutherland, Vice Chairman of Ogilvy, “What do you see as the biggest problem that’s facing branding right now?”

Continue reading “Rory Sutherland on ROI and Opportunity Cost” →
October 18, 2022 andreweverett360

Return on Ad Spend (ROAS) may inversely correlate with growth

Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).

Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“ →
November 24, 2021January 24, 2022 andreweverett360

Reflecting on Marketing ROI

Colin Lewis wrote a LinkedIn post titled ROI should not be used as an advertising metric (November 18, 2021). The post consisted of quotes from Tim Ambler’s 2003 paper ROI is Dead.  

The post generated some Twitter discussion upon which I’ve been reflecting.

Continue reading “Reflecting on Marketing ROI” →

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