Chris Sutcliffe wrote an article for MarketingWeek titled Mark Ritson: Segmentation is not the prerequisite for success (5 October 2023).
Continue reading “Mark Ritson: three areas where the marketing industry is missing the point”Chris Sutcliffe wrote an article for MarketingWeek titled Mark Ritson: Segmentation is not the prerequisite for success (5 October 2023).
Continue reading “Mark Ritson: three areas where the marketing industry is missing the point”