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July 14, 2022 andreweverett360

Eaon Pritchard on Originality and the Bullshit Industrial Complex

Eaon Pritchard  wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).

Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex” →
July 11, 2022 andreweverett360

Roger Martin: Don’t Let VUCA Paralyze Your Strategy

Roger Martin wrote an article titled My Love/Hate Relationship with VUCA: Don’t Let VUCA Paralyze Your Strategy (July 11, 2022).

Continue reading “Roger Martin: Don’t Let VUCA Paralyze Your Strategy” →
July 10, 2022July 8, 2022 andreweverett360

there’s a difference between an ad agency and a film school

Michaela Jefferson wrote an article for MarketingWeek titled Cannes-winning film ads ‘lack potential to drive long-term brand growth’ (July 7, 2022).

Continue reading “there’s a difference between an ad agency and a film school” →
July 9, 2022July 8, 2022 andreweverett360

the disconnect between ads that win awards for ad agencies and ads that sell product for clients

Paul Feldwick wrote an article for MediaCat Magazine titled Come back, Whipple, all is forgiven (July 6, 2022).

Continue reading “the disconnect between ads that win awards for ad agencies and ads that sell product for clients” →
July 8, 2022 andreweverett360

Helping Customers Avoid Bad Choices

Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.

Continue reading “Helping Customers Avoid Bad Choices” →
July 2, 2022 andreweverett360

Netflix: cash incineration strategy

Evan Johnson wrote a blog post titled The End of Streaming’s Golden Age (July 1, 2022).

Continue reading “Netflix: cash incineration strategy” →
June 29, 2022June 28, 2022 andreweverett360

Anti-personalization

Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).

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June 28, 2022June 28, 2022 andreweverett360

Cultural imprinting

Kevin Simler wrote an article titled Ads Don’t Work That Way posted on the Melting Asphalt website.

Continue reading “Cultural imprinting” →
June 20, 2022June 17, 2022 andreweverett360

Marketing in a Recession

Prof. Koen Pauwels wrote a blog post titled Myths on marketing in recession (April 10, 2020).

Continue reading “Marketing in a Recession” →
June 17, 2022June 16, 2022 andreweverett360

George P. Schultz on Trust

George P. Schultz (1920-2021) wrote an Opinion piece for the Washington Post titled The 10 most important things I’ve learned about trust over my 100 years (December 11, 2020).

Continue reading “George P. Schultz on Trust” →

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