If Brands Are Built over Years, Why Are They Managed over Quarters?

Leonard M. Lodish and Carl F. Mela wrote an article for the July–August 2007 Issue of Harvard Business Review titled If Brands Are Built over Years, Why Are They Managed over Quarters? The article includes some insights from Vlasic, Nike, Victoria’s Secret, and Clorox. Continue reading “If Brands Are Built over Years, Why Are They Managed over Quarters?”

Advertisements

Is recycling plastic worth the resources it consumes?

Hilary Brueck wrote an article for Business Insider titled An MIT researcher says we should trash all our recyclable plastic, and he’s probably right.

« Recycling plastic uses up a lot of resources, and after all the hauling around, sorting, and processing of bottles and containers, it often ends up getting thrown away or burned. » Continue reading “Is recycling plastic worth the resources it consumes?”

Europe’s top court says active consent is needed for tracking cookies

Natasha Lomas wrote an article for TechCrunch titled Europe’s top court says active consent is needed for tracking cookies.

« Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed.  » Continue reading “Europe’s top court says active consent is needed for tracking cookies”