Articles of Interest

Links to informative and thought-provoking articles

Eaon Pritchard on Originality and the Bullshit Industrial Complex

Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).

Michaela Jefferson wrote an article for MarketingWeek titled Cannes-winning film ads ‘lack potential to drive long-term brand growth’ (July 7, 2022).

Paul Feldwick wrote an article for MediaCat Magazine titled Come back, Whipple, all is forgiven (July 6, 2022).

Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.

Evan Johnson wrote a blog post titled The End of Streaming’s Golden Age (July 1, 2022).

Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).

Kevin Simler wrote an article titled Ads Don’t Work That Way posted on the Melting Asphalt website.

Prof. Koen Pauwels wrote a blog post titled Myths on marketing in recession (April 10, 2020).

George P. Schultz (1920-2021) wrote an Opinion piece for the Washington Post titled The 10 most important things I’ve learned about trust over my 100 years (December 11, 2020).

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