A Twitter thread by Everard Hunder on gratuitous tinkering. Continue reading “marketing cf. gratuitous tinkering”
Your perception of color depends on the language you speak
A BBC article titled The words that change what colours we see originally appeared on The Conversation. Continue reading “Your perception of color depends on the language you speak”
Marketing-Finance Alignment
Marketing-Finance Alignment. December 10, 2020. Zoom discussion with Shahin Khan, Doug Garnett, Michael Douglas, Alastair Thomson. Alastair is the author of Cash Flow Surge. Continue reading “Marketing-Finance Alignment”
How not fitting in can lead to creative thinking
Olga Khazan wrote an article for The Atlantic titled The Perks of Being a Weirdo: How not fitting in can lead to creative thinking. Continue reading “How not fitting in can lead to creative thinking”
Brand is a Strategy
Faris Yakob wrote an article for WARC titled Brand is a Strategy. Continue reading “Brand is a Strategy”
The Business of Benchmarking
Marc Rubinstein wrote an article titled The Business of Benchmarking, which includes the history of the meter, the shipping container, Nielsen TV ratings, FICO scores, stock indices (DJIA, S&P500, FTSE, Russell, MSCI, etc.), and bond ratings. Continue reading “The Business of Benchmarking”
Search is physical availability, not mental availability
A Twitter thread started by Byron Sharp. Mental availability and physical availability are topics explained in his book How Brands Grow. Continue reading “Search is physical availability, not mental availability”
Is 80% of stock value based on earnings >10 years into the future?
I am reading the B2B Institute’s B2B Trends, which is excellent so far. But on p.14, while I agree with their point about long-term brand building, I question a supporting statement:
« Good CFOs understand that businesses are valued not on current cash flows but on future cash flows. By some estimates, 80% of the value of your stock is based on sales 10+ years in the future. »
So I posted the question of Twitter and got some insightful responses.
Continue reading “Is 80% of stock value based on earnings >10 years into the future?”
growth vs. profit
A Twitter thread about the need for marketing and finance to work together led to an interesting comment from business school professor Bruce Clark about profitability. Continue reading “growth vs. profit”
