A discussion and some thoughts about brands, prompted by a tweet from Everard Hunder:
“What happens if there is no such thing as a brand strategy?
Maybe brand is an outcome of business strategy and performance, not a strategy in itself?” Continue reading “Is brand an input or an output?”
Tom Peters wrote a 15-page paper titled Systems Have Their Place: SECOND Place. Continue reading “Tom Peters: Culture vs Systems”
The NeuroLeadership Institute website has an article titled 5 Ways to Spark (or Destroy) Your Employees’ Motivation. Continue reading “5 Ways to Spark (or Destroy) Your Employees’ Motivation”
Mark Ritson wrote an article for Marketing Week titled ‘Funnel juggling’ is the answer to marketing effectiveness (Sept 18, 2020). Continue reading “Ritson: 3 approaches to the marketing funnel”
Mark Ritson wrote an article for Marketing Week titled It’s time for ‘share of search’ to replace ‘share of voice’ (Sept 24, 2020).
« Share of voice is a key metric for setting budgets and predicting growth, but digital media make it impossible to calculate accurately. Understanding your share of search queries is a simple and elegant alternative. » Continue reading “Ritson: Share of Search – a simple and elegant alternative to Share of Voice”
Gil Bouhnick writes a blog called The Mobile Spoon: Exploring product leadership, user experience, development, and entrepreneurship. He posted a two-part explanation of 84 cognitive biases. Part 1, Part 2. Continue reading “84 cognitive biases”
Doug Garnett wrote a blog titled Marketing Roles. Continue reading “The role of marketing”
Akshat Rathi wrote an article for Bloomerg titled How ‘Degrowth’ Pushes Climate and Well-Being Over GDP. Continue reading “Degrowth”
Julie Winkle Giulioni wrote a blog post titled Careers in crisis: Developing employees despite the chaos. Continue reading “Developing employees despite the chaos”
Tom Fishburne gave a TedTalk titled The power of laughing at ourselves at work. Continue reading “The power of laughing at ourselves at work”
