Paddy Gilmore wrote an article titled Quiet Please… Humor, Marketing, and Noise (8 May 2023).
« The noise of marketing. »
« …one of my favourite ads… It’s for Heinz Spider-Man pasta. Lovely, right? And what made it stand out was, in a way, its quiet quality. It doesn’t need words, or even the Heinz logo in the bottom right-hand corner. It does its job, and it does it excellently. Above all, it doesn’t feel noisy. »
« This all reminds me of a great tweet by Lee Clow’s Beard — an advertising creative (real name Jason Fox) who writes lovely pearls of wisdom: “Great work whispers in the ear, delights the funny bone or tugs at the heart, yet too many ads act as if poking someone in the eye is the best way to make friends.” »
Articles of Interest 