Chris Stanton wrote an article for Intelligencer titled The Air-Ambulance Vultures— A search for why my flight cost $86,184 led to a hidden culprit: private equity (April 20, 2022).
Continue reading “The Air-Ambulance Vultures”McDonald’s broken ice cream machines
Andy Greenberg wrote an article for Wired titled They Hacked McDonald’s Ice Cream Machines—and Started a Cold War (April 20, 2021).
Continue reading “McDonald’s broken ice cream machines”Vaclav Smil on climate goals
David Marchese interviewed Vaclav Smil for the New York Times: This Eminent Scientist Says Climate Activists Need to Get Real.
Continue reading “Vaclav Smil on climate goals”Amazon profitability (or lack thereof)
Todd Bishop wrote an article for GeekWire titled Amazon would have posted $1.8 billion operating loss in Q4 2021 if not for Amazon Web Services (February 3, 2022).
Continue reading “Amazon profitability (or lack thereof)”Power and Counterweights
Scott Galloway wrote a blog post titled Power.
Continue reading “Power and Counterweights”Brands need to build more than just salience to grow
Nigel Hollis, Chief Global Analyst, Kantar, wrote an article titled Brands need to build more than just salience to grow (3 August 2020).
Continue reading “Brands need to build more than just salience to grow”Hankins Hexagon
James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”The Myth Of The Great E-Commerce Acceleration
Steve Dennis wrote an April 19, 2022 Forbes article titled The Myth Of The Great E-Commerce Acceleration.
Continue reading “The Myth Of The Great E-Commerce Acceleration”Profit vs Revenue
Mark Ritson wrote an article for MarketingWeek titled Volkswagen is right to put profit before sales.
Audible Brand Assets
Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.
Continue reading “Audible Brand Assets”
Articles of Interest 