Scott Galloway wrote a blog post titled Power.
Continue reading “Power and Counterweights”Brands need to build more than just salience to grow
Nigel Hollis, Chief Global Analyst, Kantar, wrote an article titled Brands need to build more than just salience to grow (3 August 2020).
Continue reading “Brands need to build more than just salience to grow”Hankins Hexagon
James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”The Myth Of The Great E-Commerce Acceleration
Steve Dennis wrote an April 19, 2022 Forbes article titled The Myth Of The Great E-Commerce Acceleration.
Continue reading “The Myth Of The Great E-Commerce Acceleration”Profit vs Revenue
Mark Ritson wrote an article for MarketingWeek titled Volkswagen is right to put profit before sales.
Audible Brand Assets
Jake Sanders wrote a blog post titled How to Create an Audio Identity with Sonic Branding.
Continue reading “Audible Brand Assets”financial and economic data websites
Mike Zaccardi wrote a blog post with a list of financial and economic data links. “When I taught at the University of North Florida, I always sought to arm my finance students with the best tools of the trade… Few things get me more pumped than when I come across an impressive financial website—one that doesn’t charge.”
of 133 publicly traded unicorns in the U.S., 89 had cumulative losses greater than their annual revenues
Jeffrey Funk and Adam Acar wrote an article for Nikkei Asia titled Ride-hailing insanity shows Japan is right to shun startups.
Continue reading “of 133 publicly traded unicorns in the U.S., 89 had cumulative losses greater than their annual revenues”three-word brief: Make us famous
Bob Hoffman wrote an article titled The Three-Word Brief.
Continue reading “three-word brief: Make us famous”
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