Roger L. Martin wrote an article titled Who Owns Whom? Models We Use and Get Used By.
Continue reading “Be critical of models that you have been taught either in business schools or on the job”three-word brief: Make us famous
Bob Hoffman wrote an article titled The Three-Word Brief.
Continue reading “three-word brief: Make us famous”Mix of founders shapes the identification of market opportunities in tech startups
Marc Gruber, Ian C. MacMillan, James D. Thompson wrote a paper titled From Minds to Markets: How Human Capital Endowments Shape Market Opportunity Identification of Technology Start-Ups.
Continue reading “Mix of founders shapes the identification of market opportunities in tech startups”Marcelo Ferrarini Carneiro on brand strategy
Marcelo Ferrarini Carneiro, Senior Manager, Global Insights at the LEGO Group wrote an article titled What I wish I knew about brand strategy 10 years ago (when he joined a brand consultancy straight out of school with finance-focused business degree).
Continue reading “Marcelo Ferrarini Carneiro on brand strategy”We React Differently to Paper vs. Digital Requests
Research by Rima Touré-Tillery, associate professor of marketing at the Kellogg School (Northwestern University), and Lili Wang, of Zhejiang University wrote “The Good-on-Paper Effect: How the Decision Context Influences Virtuous Behavior.”
Continue reading “We React Differently to Paper vs. Digital Requests”Kenichi Ohmae’s 3Cs
JP Castlin wrote a blog post titled 3s and Cs: Introducing Kenichi Ohmae.
Continue reading “Kenichi Ohmae’s 3Cs”Marcus Buckingham: a strength isn’t just what you’re good at
Marcus Buckingham posted a 59-second video defining strengths and weaknesses. “Many of us have things that we’re really good at that we hate… So a strength can’t be just what you’re good at. ”
Continue reading “Marcus Buckingham: a strength isn’t just what you’re good at”Minto Pyramid Principle
Barbara Minto was McKinsey’s first female MBA professional hire. She was with the firm from 1963-1973. She is best known for developing the Minto Pyramid Principle.
Continue reading “Minto Pyramid Principle”Dave Kellogg’s Inverted Demand Generation Funnel
Dave Kellogg wrote a blog post titled Why Every Startup Needs an Inverted Demand Generation Funnel. Essentially, given your average sales price, close rate, and cost per lead, how much do you need to spend on lead generation? Kellogg’s focus is enterprise software startups, but the concept can be adapted to other contexts.
Continue reading “Dave Kellogg’s Inverted Demand Generation Funnel”Brand Naming: Washington Commanders
John Keim wrote an article for ESPN titled Washington Commanders: Inside the NFL franchise’s search for a new nickname and logo.
Continue reading “Brand Naming: Washington Commanders”
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