Doug Garnett wrote a blog post titled W. Edwards Deming: The Legacy He Deserves Is Not The One He’s Usually Given (October 23, 2021).
Continue reading “the often-misquoted W. Edwards Deming”Resisting Dehumanized Research
Emmet Ó Briain wrote a LinkedIn article titled Defuse Dublin 2019 – The Big Green Button Myth: Resisting Dehumanised Research & the Corporate Constraint of Qualitative Insight (Nov 7, 2019).
Continue reading “Resisting Dehumanized Research”Mark Ritson on marketing strategy and briefing
Mark Ritson wrote an article for MarketingWeek titled The horror of marketers’ strategic bankruptcy is about to be laid bare (October 12, 2021).
Continue reading “Mark Ritson on marketing strategy and briefing”Strategy: Where to Play and How to Win
JP Castlin wrote a blog post titled Where to Play and How to Win: Introducing Roger Martin (October 8, 2021).
« Today, we turn to the amiable Roger Martin and his wildly popular Where to Play/How to Win framework. First introduced in the smash hit Playing to Win: How Strategy Really Works co-written with former P&G CEO A.G. Lafley »
Continue reading “Strategy: Where to Play and How to Win”Alex Murrell on the 3 Errors of Efficiency in Advertising
Alex Murrell wrote a blog post titled The Errors of Efficiency (October 4, 2021).
- Error #1. Mass media is wasteful because it is untargeted
- Error #2. Mass media is wasteful because it is ignored
- Error #3. Mass media is wasteful because it is expensive
Murrell says the advertising industry is intoxicated by efficiency, undermining effectiveness.
« In short, we prioritise cheap channels to improve our ROI. We invest in touchpoints which can target those most likely to convert. And we avoid advertising on media that commands low levels of attention. »
Continue reading “Alex Murrell on the 3 Errors of Efficiency in Advertising”Tom Roach’s 7 principles of effective marketing communication
Tom Roach wrote an article for MarketingWeek titled Seven principles of effective marketing communication (October 5, 2021).
Continue reading “Tom Roach’s 7 principles of effective marketing communication”Martin Weigel on Visionaries, Prophets, Complexity, and Uncertainty
Martin Weigel wrote an article titled Visionaries, Prophets, And Heroes: Facing the future Without Them (October 4, 2021).
The article cites Phil Rosenzweig, author of The Halo Effect and the Eight Other Business Delusions That Deceive Managers, Howard Marks, author of The Most Important Thing: Uncommon Sense for the Thoughtful Investor, Andy Nair, author of Go Luck Yourself: 40 Ways to Stack the Odds in Your Brand’s Favour, and many others.
Continue reading “Martin Weigel on Visionaries, Prophets, Complexity, and Uncertainty”Wu Wei — not forcing
Pete Weishaupt wrote a short blog post titled Wu Wei (The Art of Sailing, Not Rowing).
Continue reading “Wu Wei — not forcing”Traditional hotspots like Silicon Valley and New York may give way to smaller innovation ecosystems
Beth Stackpole wrote an article for MIT Sloan School of Management titled Location matters as companies get their innovation mojo back.
Continue reading “Traditional hotspots like Silicon Valley and New York may give way to smaller innovation ecosystems”a quantitative approach to examining how quickly technologies improve
Christopher Mims wrote an article for the Wall Street Journal titled New Research Busts Popular Myths About Innovation.
Continue reading “a quantitative approach to examining how quickly technologies improve”
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