Samuel Brealey wrote a “mega thread” on Twitter about marketing for small business.
Continue reading “Marketing for small business: Where are we now? Where do we want to go? How do we get there?”Rethinking the long and the short of it
Andrew Willshire wrote an article for MarketingWeek titled Focus on the short term and the long term will take care of itself (2017). It is a contrarian view to the Binet and Field 55/45 model of long-term brand building and short-term activation advertising.
Continue reading “Rethinking the long and the short of it”Digital Marketing and the McNamara Fallacy
Samuel Brealey wrote an article called The Digital Revolution is Over (2018).
Continue reading “Digital Marketing and the McNamara Fallacy”Samuel Brealey’s fundamentals of marketing strategy
Samuel Brealey wrote a blog post titled Marketing for the little guy.
Continue reading “Samuel Brealey’s fundamentals of marketing strategy”Free Cash Flow and Valuation
Matt Bergman tweeted about the difference between enterprise free cash flow and equity free cash flow.
Continue reading “Free Cash Flow and Valuation”Making condos is easy. Unmaking condos is hard
Henry Grabar wrote an article for Slate titled How Condo Buildings End: Aggressive developers looking for a way in—or desperate homeowners looking for a way out (August 4, 2015).
Continue reading “Making condos is easy. Unmaking condos is hard”Marketing Metrics that Matter
Carl Panteny wrote a blog post titled Metrics that matter (November 22, 2021).
« I thought I’d ask the Twitterverse a simple question: “We need an honest conversation about what metrics matter. Who wants to go first?” … Smart people responded… Rather than leave these to the confines of the archives, this blog is about sharing those responses here. »
Continue reading “Marketing Metrics that Matter”Reflecting on Marketing ROI
Colin Lewis wrote a LinkedIn post titled ROI should not be used as an advertising metric (November 18, 2021). The post consisted of quotes from Tim Ambler’s 2003 paper ROI is Dead.
The post generated some Twitter discussion upon which I’ve been reflecting.
Continue reading “Reflecting on Marketing ROI”Plan to Quit Your Startup After Five Years
Arianne Cohen wrote an article for Bloomberg BusinessWeek titled Forget a Lifetime Commitment. Plan to Quit Your Startup After Five Years (November 8, 2021).
Continue reading “Plan to Quit Your Startup After Five Years”
Articles of Interest 