As the COVID-19 pandemic has prompted nearly every college and university to abruptly shift their in-person classes to a distance-learning format, here is some advice for instructors on how to teach classes online from Bruce Clark, Associate Professor of Marketing at the D’Amore-McKim School of Business at Northeastern University.
Rethinking influencers as beta testers
Carl Panteny wrote a blog post titled We don’t need influencers. We need customers who influence. Continue reading “Rethinking influencers as beta testers”
Branding is still alien to many B2B firms
Colin Lewis wrote an article in Marketing Week titled Branding is still alien to many B2B firms. Continue reading “Branding is still alien to many B2B firms”
How the Federal Reserve Works
In this 57 minute podcast titled How the Federal Reserve Works Trevor Burrus interviews George Selgin, a Senior Fellow and Director of the Center for Monetary and Financial Alternatives at the Cato Institute and professor of emeritus of economics at the University of Georgia. The link includes a transcript. (Recorded December 29, 2017) Continue reading “How the Federal Reserve Works”
How to ask for feedback on your writing: The ABCD Framework
Nathan Baschez wrote a Twitter thread about how to ask for feedback on your writing. Continue reading “How to ask for feedback on your writing: The ABCD Framework”
8 Common Sense Risk Management Practices for Leaders and Directors
Rick Nason and Omer Livvarcin wrote an article on LinkedIn titled COVID-19 Pandemic and 8 Common Sense Risk Management Practices for Leaders and Directors. Continue reading “8 Common Sense Risk Management Practices for Leaders and Directors”
Coronavirus Conference Gets Canceled Because of Coronavirus
David Welch wrote an article for Bloomberg titled Coronavirus Conference Gets Canceled Because of Coronavirus , (March 10, 2020). Continue reading “Coronavirus Conference Gets Canceled Because of Coronavirus”
Rethinking the P&L: a distinction between costs of maintaining the business and growing the business
Tom Lewis wrote a blog post on LinkedIn titled Are You a Cost or an Investment? Continue reading “Rethinking the P&L: a distinction between costs of maintaining the business and growing the business”
What happens when coronavirus cancels conferences
Samantha Masunaga, Suhauna Hussain, and Emmanuel Morgan wrote a Los Angeles Times article titled Empty halls. No handshakes. What happens when coronavirus cancels conferences (March 5, 2020). Continue reading “What happens when coronavirus cancels conferences”
it’s the value that matters – not the “innovation”
Doug Garnett wrote a blog post titled When the Innovative Choice is Not to Innovate. Continue reading “it’s the value that matters – not the “innovation””
Articles of Interest 