Mark Ritson wrote an article (August 2017) titled Only crap marketers mistake stereotypes for segments. Continue reading “Millennials are not a segment”
Stop Making Gratitude All About You
Heidi Grant wrote an article for Harvard Business Review titled Stop Making Gratitude All About You. Continue reading “Stop Making Gratitude All About You”
Trader Joe’s minimizes marketing bullshit
Doc Searls wrote an article for Linux Journal titled Linux vs Bullshit. Towards the end of the article he writes about how Trader Joe’s avoids the bullshit. Continue reading “Trader Joe’s minimizes marketing bullshit”
Even the simplest metrics require forensic analysis
Helen Edwards wrote a MarketingWeek article titled Even the simplest metrics require forensic analysis.
« You can have a bunch of metrics, each accurately assessing a single facet, but… as essayist Nassim Taleb observes, in complex systems it is the interactions that really count, with the result that “the ensemble behaves in ways not predicted by its components.” » Continue reading “Even the simplest metrics require forensic analysis”
Hashtag-activism
Harry Lang wrote an MarketingWeek article titled Amazon proves consumers are choosing easy over ethical.
« For all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging. » Continue reading “Hashtag-activism”
How to Estimate Market Potential
Bruce Clark wrote a LinkedIn post titled How to Estimate Market Potential. Continue reading “How to Estimate Market Potential”
Why Your Brain Needs Idle Time
Markham Heid wrote an article titled Why Your Brain Needs Idle Time. Continue reading “Why Your Brain Needs Idle Time”
Reputation Failure: The Limits of Market Discipline in Consumer Markets
Yonathan A. Arbel, law professor at University of Alabama, wrote a paper for Wake Forest Law Review titled Reputation Failure: The Limits of Market Discipline in Consumer Markets.
My favorite part of this paper is the concept of “Regression to the Extreme” in product reviews. Continue reading “Reputation Failure: The Limits of Market Discipline in Consumer Markets”
Lessons Learn from Adidas Marketing
Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate, short-termism
Nils Andersson Wimby wrote an article for Econsultancy titled The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate & short-termism. Continue reading “The three horsemen of the marketing apocalypse: tech FOMO, a diminishing mandate, short-termism”
Articles of Interest 