Ed Bradon wrote an article for Behavioral Scientist titled Expertise in the Age of YouTube. Continue reading “Expertise in the Age of YouTube”
Retail Apocalypse or Disruptor Meltdown?
Steve Dennis wrote an article for Forbes titled Retail Apocalypse? Maybe It’s Time To Worry About A Disruptor Meltdown? Continue reading “Retail Apocalypse or Disruptor Meltdown?”
How Science Got Sound Wrong
William Softky wrote an article titled How Science Got Sound Wrong. Continue reading “How Science Got Sound Wrong”
Toppled from the top – The risk of fraud
Roger Isaacs wrote an article for Accountancy Age titled Toppled from the top – The risk of fraud. The article is about the financial implosion of Patisserie Valerie. Continue reading “Toppled from the top – The risk of fraud”
Big brands must not play the startup game
JP Hanson wrote an article for MarketingWeek titled Big brands must not play the startup game. Continue reading “Big brands must not play the startup game”
Brand valuation: Brilliant or Bullshit?
Debate between Mark Ritson (arguing for Bullshit) and executives from Interbrand, Brand Finance, and BrandZ (arguing for Brilliant).
P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs
Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.
« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs”
Amazon’s Shipping Costs Soar
Paul Page wrote Today’s Logistics Report (Oct 25, 2019) in the Wall Street Journal: Continue reading “Amazon’s Shipping Costs Soar”
Making a Marketer
Jan Kostera conducted an outstanding set of interviews on three continents with some of the top thinkers in marketing: Mark Ritson, Les Binet, Peter Field, Helen Edwards, Vikki Ross, and Tom Goodwin. 58 minutes. September 2019. Continue reading “Making a Marketer”
Articles of Interest 