See this humorous collection of 40 Honest Advertising Slogans by Clif Dickens. More here.
See this humorous collection of 40 Honest Advertising Slogans by Clif Dickens. More here.
Timothy Humphrey wrote a LinkedIn post titled Why Progress not Growth should be your goal. Continue reading “Establishing a progress mindset not a growth mindset”
Sonja Blignaut wrote an article on Medium titled Reconceptualising organisations: from complicated machines to flowing streams.
« Over the last few years, I have come to realise that the interplay between flow, constraints and options is key to understanding how to navigate and thrive in complexity. With “flow”, I mean flow in the broadest sense of the word. There are some flows that we are very familiar with: workflow, process flow, cash flow, data flow, information flow … however, we need to broaden our thinking. » Continue reading “Reconceptualizing organizations: from complicated machines to flowing streams”
Mark Ritson wrote an article (August 2017) titled Only crap marketers mistake stereotypes for segments. Continue reading “Millennials are not a segment”
Heidi Grant wrote an article for Harvard Business Review titled Stop Making Gratitude All About You. Continue reading “Stop Making Gratitude All About You”
Doc Searls wrote an article for Linux Journal titled Linux vs Bullshit. Towards the end of the article he writes about how Trader Joe’s avoids the bullshit. Continue reading “Trader Joe’s minimizes marketing bullshit”
Helen Edwards wrote a MarketingWeek article titled Even the simplest metrics require forensic analysis.
« You can have a bunch of metrics, each accurately assessing a single facet, but… as essayist Nassim Taleb observes, in complex systems it is the interactions that really count, with the result that “the ensemble behaves in ways not predicted by its components.” » Continue reading “Even the simplest metrics require forensic analysis”
Harry Lang wrote an MarketingWeek article titled Amazon proves consumers are choosing easy over ethical.
« For all the talk of conscious consumerism, Amazon’s market dominance continues apace despite its low tax bill and its excessive packaging. » Continue reading “Hashtag-activism”
Bruce Clark wrote a LinkedIn post titled How to Estimate Market Potential. Continue reading “How to Estimate Market Potential”
Markham Heid wrote an article titled Why Your Brain Needs Idle Time. Continue reading “Why Your Brain Needs Idle Time”