Debate between Mark Ritson (arguing for Bullshit) and executives from Interbrand, Brand Finance, and BrandZ (arguing for Brilliant).
P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs
Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.
« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs”
Amazon’s Shipping Costs Soar
Paul Page wrote Today’s Logistics Report (Oct 25, 2019) in the Wall Street Journal: Continue reading “Amazon’s Shipping Costs Soar”
Making a Marketer
Jan Kostera conducted an outstanding set of interviews on three continents with some of the top thinkers in marketing: Mark Ritson, Les Binet, Peter Field, Helen Edwards, Vikki Ross, and Tom Goodwin. 58 minutes. September 2019. Continue reading “Making a Marketer”
Demotivational Management
Dave Trott wrote an article titled Demotivational Management. Continue reading “Demotivational Management”
A letter form Bill Bernbach May 15, 1947
Lakshmipathy Bhat posted a letter written by Bill Bernbach in 1947 expressing worry about how the growth of his advertising agency could lead rules-based, technique-driven campaigns at the expense of creativity and a distinctive personality. He’s probably rolling in his grave in this era of analytics and click-bait. Continue reading “A letter form Bill Bernbach May 15, 1947”
Premier Foods turnaround
Molly Fleming and Ben Davis wrote an article for MarketingWeek titled How innovation and creativity helped turn around Premier Foods’ brands. Continue reading “Premier Foods turnaround”
Why Bricks Beat Clicks
Hans van Tellingen wrote an article titled Why Bricks Beat Clicks: the true story about the future of retail. Continue reading “Why Bricks Beat Clicks”
Articles of Interest 