Les Binet posted a YouTube video titled Winning Hearts, Winning Business.
Summary: Sales activation works, but the effect is short-lived. To grow, you need both activation and long-term brand building. Key to building brand is memorability. Key to memorability is emotion.
Continue reading “Emotional advertising tends to produce much bigger effects in the long term”
Peter Weinberg wrote an article titled Quantum Marketing for B2B Institute. Continue reading “Quantum Marketing for B2B”
Rory Sutherland presented an online talk titled The Objectivity Trap, sponsored by the B2B Institute on July 31, 2020. Rory Sutherland is Vice Chairman of Ogilvy UK. Continue reading “The Objectivity Trap in B2B”
Elizabeth Bernstein wrote a Wall Street Journal article titled Foods That Battle Stress During the Coronavirus Pandemic. Continue reading “Foods That Battle Stress”
The Drucker Institute posted a video on YouTube titled Rick Warren on Peter Drucker and the Character of Great Leaders.
Continue reading “Rick Warren on Peter Drucker and the Character of Great Leaders”
Dr. Grace Kite wrote a blog post on Gracious Economics titled The wrong and the real of it. Continue reading “The Wrong and the Real of the Long and the Short”
Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn, and Ben Waber wrote an article for Harvard Business Review titled The Implications of Working Without an Office (July 15, 2020). Continue reading “Harvard Business Review: The Implications of Working Without an Office”
Dr. Rick Brinkman wrote an article for the McGraw-Hill Business Blog titled LIGHTS, CAMERA, MEETINGS: How to Look Great on Video. Continue reading “How to Look Great on Video: The Rule of Thirds”
Articles of Interest 