Doug Garnett wrote a blog post titled AI & Big Data Question: What Happened to the Distinction Between Primary and Secondary Research? Continue reading “the Distinction Between Primary and Secondary Research”
Is recycling plastic worth the resources it consumes?
Hilary Brueck wrote an article for Business Insider titled An MIT researcher says we should trash all our recyclable plastic, and he’s probably right.
« Recycling plastic uses up a lot of resources, and after all the hauling around, sorting, and processing of bottles and containers, it often ends up getting thrown away or burned. » Continue reading “Is recycling plastic worth the resources it consumes?”
Europe’s top court says active consent is needed for tracking cookies
Natasha Lomas wrote an article for TechCrunch titled Europe’s top court says active consent is needed for tracking cookies.
« Europe’s top court has ruled that pre-checked consent boxes for dropping cookies are not legally valid. Consent must be obtained prior to storing or accessing non-essential cookies, such as tracking cookies for targeted advertising. Consent cannot be implied or assumed. » Continue reading “Europe’s top court says active consent is needed for tracking cookies”
A Guide to Smarter Decisions and Reducing Errors
Farnam Street published an article titled Decision Making: A Guide to Smarter Decisions and Reducing Errors.
« What distinguishes consistently good decision makers from poor ones is a series of diverse mental frameworks and tools (as well as relevant specific information). » Continue reading “A Guide to Smarter Decisions and Reducing Errors”
What brands do to create value
Tom Roach, Managing Partner of ad agency Bartle Bogle Hegarty, wrote an open letter to CMOs titled The Most Valuable Business Tool Ever Invented providing data points to help convince their CEOs and CFOs of the value created by investing in brand equity. Continue reading “What brands do to create value”
Corporate governance is about checks and balances
Alastair Thomson wrote an article about corporate governance titled Checks and balances…they’re a feature not a bug. Continue reading “Corporate governance is about checks and balances”
The Amazing Psychology of Japanese Train Stations
Allan Richarz wrote an article for CityLab titled The Amazing Psychology of Japanese Train Stations. Continue reading “The Amazing Psychology of Japanese Train Stations”
Distinctiveness doesn’t need to come at the cost of differentiation
Mark Ritson wrote a Marketing Week article titled Distinctiveness doesn’t need to come at the cost of differentiation.
« The story of differentiation and its more superficial, extrovert cousin called distinctiveness is one of the most interesting and important in branding right now. » Continue reading “Distinctiveness doesn’t need to come at the cost of differentiation”
Cost of Employer-Provided Health Coverage Passes $20,000 a Year
Anna Wilde Mathews wrote a Wall Street Journal article titled Cost of Employer-Provided Health Coverage Passes $20,000 a Year.
« Annual premiums rose 5% to hit $20,576 for an employer-provided family plan in 2019, according to the yearly poll of employers by the nonprofit Kaiser Family Foundation. On average, employers bore 71% of that cost, while employees paid the rest. » Continue reading “Cost of Employer-Provided Health Coverage Passes $20,000 a Year”
The problem with metrics is a big problem for AI
Rachel Thomas wrote an article titled The problem with metrics is a big problem for AI.
« Metrics are typically just a proxy for what we really care about. » Continue reading “The problem with metrics is a big problem for AI”
Articles of Interest 