Andrew Tenzer of Reach Solutions wrote a white paper titled The Empathy Delusion about how the advertising industry has lost touch with mainstream audiences. Continue reading “The Empathy Delusion”
Big questions for big data
Alex Murrell wrote an excellent article titled Big Questions for Big Data regarding limitations of data in marketing.
“Some things are important but immeasurable. In fact, I’d argue that the vast majority of human behaviour falls into this group. Pride, passion, anger, anticipation, sadness, surprise. These are among the messy motivations of our actions. They are hard for us to recognise, difficult for us to process, and almost impossible for us to measure.” Continue reading “Big questions for big data”
Why Generalists Triumph in a Specialized World
David Epstein, author of Range: Why Generalists Triumph in a Specialized World, wrote an article for Forge titled Today’s World Calls for Range, not Specialization. Continue reading “Why Generalists Triumph in a Specialized World”
Your Professional Decline Is Coming Sooner Than You Think
Arthur C. Brooks wrote an article in The Atlantic titled Your Professional Decline Is Coming (Much) Sooner Than You Think: Here’s How to Make the Most of It. Continue reading “Your Professional Decline Is Coming Sooner Than You Think”
Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots
Faris Yakob, author of Paid Attention, posted an article titled Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots. Faris introduces the term full stack creativity, “by which I mean a person (or small team) that comes up with ideas, makes the stuff, looks at the metrics, and then makes the optimization decisions.” Continue reading “Full Stack Strategy, Cryptomnesia, Cultural Pendula & Fachidiots”
Why Walking Helps Us Think
Ferris Jabr wrote an article titled Why Walking Helps Us Think in the September 3, 2014 edition of The New Yorker.
“Because we don’t have to devote much conscious effort to the act of walking, our attention is free to wander—to overlay the world before us with a parade of images from the mind’s theatre. This is precisely the kind of mental state that studies have linked to innovative ideas and strokes of insight.” Continue reading “Why Walking Helps Us Think”
Consumers Are Becoming Wise to Your Nudge
Simon Shaw wrote an article in Behavioral Scientist titled Consumers Are Becoming Wise to Your Nudge.
« Companies in certain sectors use the same behavioral interventions repeatedly. Hotel booking websites are one example. Their sustained, repetitive use of scarcity (e.g., “Only two rooms left!”) and social proof (“16 other people viewed this room”) messaging is apparent even to a casual browser. » Continue reading “Consumers Are Becoming Wise to Your Nudge”
a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet
Harry Guild, data strategist at BBH London, wrote an article called The Long and the Short of It Needs the Wrong and the Shit of It. “We’ve built a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet.” Continue reading “a marketing culture that’s obsessed with aping winners and sweeps failure under the carpet”
Articles of Interest 