Andy Kessler wrote a Wall Street Journal opinion piece titled The Future Isn’t What It Used to Be: There’s one trend you can count on: Most predictions turn out to be wrong. Continue reading “The Future Isn’t What It Used to Be”
Value Creation
Colin Lewis wrote an article on value creation for Marketing Week.
“…It’s clear that marketers – and humans in general – have different definitions of value compared to economists. What consumers truly value, however, can be difficult to pin down and psychologically complicated…” Continue reading “Value Creation”
Stores are spying on you using Bluetooth beacons
Michael Kwet wrote a New York Times article titled In Stores, Secret Surveillance Tracks Your Every Move.
“Imagine you are shopping in your favorite grocery store. As you approach the dairy aisle, you are sent a push notification in your phone: ’10 percent off your favorite yogurt! Click here to redeem your coupon.’ You considered buying yogurt on your last trip to the store, but you decided against it. How did your phone know? Your smartphone was tracking you… [with] Bluetooth beacons.” Continue reading “Stores are spying on you using Bluetooth beacons”
Reach and frequency explained
Here’s a link to an explanation of coverage and frequency from Thinkbox.
Meaningful Measurement
Murray Calder wrote a blog post for Mediacom titled Meaningful Measurement. “As much as we each become the stories we tell ourselves, so businesses become what they measure.” Continue reading “Meaningful Measurement”
IMO 2020: The Big Shipping Shake-Up
Visual Capitalist published an article about new environmental regulations which will increase the cost of maritime shipping. Given that “over 90% of all global trade takes place on our oceans,” this will likely have an effect on consumer prices. Continue reading “IMO 2020: The Big Shipping Shake-Up”
Exploding the Message Myth
Thinkbox has posted a transcript of a speech by Paul Feldwick, who is the author of The Anatomy of Humbug: How to Think Differently about Advertising. “I worked in a very successful agency for over thirty years but looking back on it, the successful campaigns that we produced happened not because of this message model, but in spite of it. And I think companies that apply this message model make it far more difficult than it needs be to create successful brand-building advertising.” Continue reading “Exploding the Message Myth”
The health insurance and pharmaceutical industry lobbyist who wrote the Affordable Care Act
A December 5, 2012 article in The Guardian, titled Obamacare architect leaves White House for pharmaceutical industry job, summarizes the conflicts-of-interest that created the Affordable Care Act (ACA). No wonder the health insurance and pharmaceutical industries are the true beneficiaries of this law. Meanwhile health care costs continue to skyrocket. Continue reading “The health insurance and pharmaceutical industry lobbyist who wrote the Affordable Care Act”
Articles of Interest 