Stefan Waterland tweeted a chart titled the Feelings Schema from Oatley and Jenkins. Continue reading “Emotions and the Feelings Schema”
The economic outlook for local journalism in the U.S. is grim
Michael Posner wrote an article for Forbes titled How Business Leaders Can Help Rescue Dying Local News.
« The economic outlook for local journalism in the U.S. is grim. Since 2004, more than 1,800 local newspapers have folded, leaving over 1,300 American communities without local news coverage. » Continue reading “The economic outlook for local journalism in the U.S. is grim”
Honest Slogans
See this humorous collection of 40 Honest Advertising Slogans by Clif Dickens. More here.
Lessons Learn from Adidas Marketing
Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
The new dot com bubble is here: online advertising
Jesse Frederik and Maurits Martijn wrote an article for The Correspondent (originally in Dutch) titled The new dot com bubble is here: it’s called online advertising. Continue reading “The new dot com bubble is here: online advertising”
Digital Ad Fraud: How the Money Flows
Mathew Broughton wrote an article for ExchangeWire titled Digital Ad Fraud: How the Money Flows. Continue reading “Digital Ad Fraud: How the Money Flows”
P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs
Megan Graham wrote an article on MSN titled P&G brand chief says online ‘walled gardens’ are here to stay, so it’s using its own data to track consumers.
« The company needs its own way to go after consumers because Amazon, Facebook and Google are “walled gardens” that don’t give a full picture of how their ads are performing. » Continue reading “P&G’s Marc Pritchard said the company’s database now has more than 1.5 billion consumer IDs”
Making a Marketer
Jan Kostera conducted an outstanding set of interviews on three continents with some of the top thinkers in marketing: Mark Ritson, Les Binet, Peter Field, Helen Edwards, Vikki Ross, and Tom Goodwin. 58 minutes. September 2019. Continue reading “Making a Marketer”
A letter form Bill Bernbach May 15, 1947
Lakshmipathy Bhat posted a letter written by Bill Bernbach in 1947 expressing worry about how the growth of his advertising agency could lead rules-based, technique-driven campaigns at the expense of creativity and a distinctive personality. He’s probably rolling in his grave in this era of analytics and click-bait. Continue reading “A letter form Bill Bernbach May 15, 1947”
Articles of Interest 