John Hunter wrote an article for The W. Edwards Deming Institute titled Create Constancy of Purpose (September 21, 2015).
Continue reading “Deming: Constancy of Purpose”Mark Ritson: three areas where the marketing industry is missing the point
Chris Sutcliffe wrote an article for MarketingWeek titled Mark Ritson: Segmentation is not the prerequisite for success (5 October 2023).
Continue reading “Mark Ritson: three areas where the marketing industry is missing the point”It’s not Brand Purpose. It’s Corporate Social Responsibility.
Carl Panteny wrote a blog post titled ‘Brand Purpose’ needs to be banned.
« It’s not a branding exercise. It’s engaging in Corporate Social Responsibility (CSR). » Continue reading “It’s not Brand Purpose. It’s Corporate Social Responsibility.”
Ill-conceived purpose campaigns are ruining the industry
Robert Sawatzky wrote an article for PR Week titled Dentsu creative director: Ill-conceived purpose campaigns are ruining the industry. Continue reading “Ill-conceived purpose campaigns are ruining the industry”
Articles of Interest 