Brent McFerran, Sarah G. Moore, and Grant Packard wrote an article for MIT Sloan Management Review titled How Should Companies Talk to Customers Online? (October 26, 2018).
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Tom Roach’s 7 principles of effective marketing communication
Tom Roach wrote an article for MarketingWeek titled Seven principles of effective marketing communication (October 5, 2021).
Continue reading “Tom Roach’s 7 principles of effective marketing communication”The importance of generating hype alongside meaningful innovation
Rory Sutherland wrote a column for The Spectator titled Why our greatest inventors are supreme hucksters. Continue reading “The importance of generating hype alongside meaningful innovation”
Finely tuned systems are not built for resilience
Rita Gunther McGrath wrote an article for Duke Corporate Education titled Everything you assumed was wrong. Continue reading “Finely tuned systems are not built for resilience”
Harvard Business Review: The Implications of Working Without an Office
Ethan Bernstein, Hayley Blunden, Andrew Brodsky, Wonbin Sohn, and Ben Waber wrote an article for Harvard Business Review titled The Implications of Working Without an Office (July 15, 2020). Continue reading “Harvard Business Review: The Implications of Working Without an Office”
Harvard Just Discovered that PowerPoint is Worse Than Useless
Geoffrey James wrote an article for Inc. titled Harvard Just Discovered that PowerPoint is Worse Than Useless.
« A study conducted at the University of New South Wales in 2007 by John Sweller (the psychologist who invented Cognitive Load Theory) found that showing audiences the same words that are being spoken reduces, rather than increases, audience comprehension. »
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