The Business of Benchmarking

Marc Rubinstein wrote an article titled The Business of Benchmarking, which includes the history of the meter, the shipping container, Nielsen TV ratings, FICO scores, stock indices (DJIA, S&P500, FTSE, Russell, MSCI, etc.), and bond ratings. Continue reading “The Business of Benchmarking”

Is 80% of stock value based on earnings >10 years into the future?

I am reading the B2B Institute’s B2B Trends, which is excellent so far. But on p.14, while I agree with their point about long-term brand building, I question a supporting statement:

« Good CFOs understand that businesses are valued not on current cash flows but on future cash flows. By some estimates, 80% of the value of your stock is based on sales 10+ years in the future. »

So I posted the question of Twitter and got some insightful responses.
Continue reading “Is 80% of stock value based on earnings >10 years into the future?”