Eric Almquist, John Senior, and Nicolas Bloch (colleagues at Bain & Company) wrote an article for Harvard Business Review titled The Elements of Value: Measuring—and delivering—what consumers really want (September 2016).
Continue reading “The Elements of Value: delivering what consumers want”Keeping market research real
Helen Edwards wrote an article for MarketingWeek titled For a true view of the consumer, get them to talk like themselves (July 28, 2022). Edwards states that the most essential marketing podcast is not about marketing at all. It’s BBC’s Listening Project.
Continue reading “Keeping market research real”Conjoint Analysis Can Undercut Price for Innovations
Doug Garnett wrote a blog post titled Pricing and Complexity (Part 2): Conjoint Analysis Can Undercut Price for Innovations (Feb 9 2020).
Continue reading “Conjoint Analysis Can Undercut Price for Innovations”Conjoint Analysis
Tim Stobierski wrote an article for Harvard Business School Online titled What is Conjoint Analysis and How Can It Be Used?
Continue reading “Conjoint Analysis”Resisting Dehumanized Research
Emmet Ó Briain wrote a LinkedIn article titled Defuse Dublin 2019 – The Big Green Button Myth: Resisting Dehumanised Research & the Corporate Constraint of Qualitative Insight (Nov 7, 2019).
Continue reading “Resisting Dehumanized Research”Rethinking influencers as beta testers
Carl Panteny wrote a blog post titled We don’t need influencers. We need customers who influence. Continue reading “Rethinking influencers as beta testers”
In defense of focus groups
In follow-up to a Twitter argument in which Byron Sharp compared focus groups to astrology, Doug Garnett wrote a blog post titled Defend Focus Groups: A Critical Research Tool.
« Groups are best for wide ranging discussions searching to discover what’s important in order to end up with impactful insights. » Continue reading “In defense of focus groups”
Murray Calder on market research
Murray Calder wrote a blog post called To walk a mile in someone else’s shoes.
“Most research looks for commonalities and averages when all the interesting stuff happens in the outliers and the liminal spaces between one thing and another.” Continue reading “Murray Calder on market research”
Articles of Interest 