the Distinction Between Primary and Secondary Research

Doug Garnett wrote a blog post titled AI & Big Data Question: What Happened to the Distinction Between Primary and Secondary Research? Continue reading “the Distinction Between Primary and Secondary Research”

In defense of focus groups

In follow-up to a Twitter argument in which Byron Sharp compared focus groups to astrology, Doug Garnett wrote a blog post titled Defend Focus Groups: A Critical Research Tool.

« Groups are best for wide ranging discussions searching to discover what’s important in order to end up with impactful insights. » Continue reading “In defense of focus groups”