A Twitter thread about innovation and data. Continue reading “Innovation starts with qualitative research”
Carl Panteny wrote a blog post titled We don’t need influencers. We need customers who influence. Continue reading “Rethinking influencers as beta testers”
« Groups are best for wide ranging discussions searching to discover what’s important in order to end up with impactful insights. » Continue reading “In defense of focus groups”
Murray Calder wrote a blog post called To walk a mile in someone else’s shoes.
“Most research looks for commonalities and averages when all the interesting stuff happens in the outliers and the liminal spaces between one thing and another.” Continue reading “Murray Calder on market research”
Doug Garnett wrote a blog post titled Marketing Failure and Market Research Error: Two Unspoken Reasons Innovation Fails. Continue reading “Marketing Failure and Market Research Error”