Matt Levine wrote an article for Bloomberg titled 23andMe is Just Me Now: Also EF Hutton, Avon CDS, and pig butchering. (19 September 2024) .
Continue reading “Hijacking the brand equity of EF Hutton”New FTC Rule bans buying followers and sham reviews
Megan Graham wrote an article for the Wall Street Journal titled $5 for a Good Online Review? No Way, Says New FTC Rule (29 August 2024).
Continue reading “New FTC Rule bans buying followers and sham reviews”Value Destruction at Nike
Massimo Giunco posted an article on LinkedIn titled Nike: An Epic Saga of Value Destruction (28 July 2024).
Continue reading “Value Destruction at Nike”Rory Sutherland on ROI and Opportunity Cost
Camille Moore asked Rory Sutherland, Vice Chairman of Ogilvy, “What do you see as the biggest problem that’s facing branding right now?”
Continue reading “Rory Sutherland on ROI and Opportunity Cost”When clients hire us, they don’t want to hire people who are like themselves. They have enough of that already.
Paul Worthington wrote an article titled Where Are All the T-Shirts? for his Off Kilter newsletter, volume 177.
Continue reading “When clients hire us, they don’t want to hire people who are like themselves. They have enough of that already.”AI has an Uber problem… Capital is not a strategy
Tim O’Reilly wrote an article for The Information titled AI Has an Uber Problem: a handful of deep-pocketed investors distorts the market, fueling a race for monopoly that inhibits product-market fit. (pay wall)
Continue reading “AI has an Uber problem… Capital is not a strategy”Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience
Shahin Khan and Doug Garnett interviewed JP Castlin about Adaptive Strategy, Efficiency, and Resilience for their Marketing Podcast #41 (5 April 2024).
Continue reading “Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience”The Mere Exposure Effect: Familiarity and Likeability
Charlotte Nickerson wrote an article for Simply Psychology titled Mere Exposure Effect in Psychology: Biases & Heuristics (October 10, 2023).
« The mere exposure effect is a cognitive bias where individuals show a preference for things they’re more familiar with. Repeated exposure to a stimulus increases liking and familiarity, even without conscious recognition. Essentially, the more we encounter something, the more we tend to prefer it, based on familiarity alone. »
Continue reading “The Mere Exposure Effect: Familiarity and Likeability”focusing solely on your current customers is a trap
Will Humphrey posted on LinkedIn (11 January 2024):
« True customer-centricity is vanishingly rare; it’s not just about pleasing your current customers through the lens of a large research department, or relying solely on ‘gut feel’.
In fact, those pesky current customers often get in the way from ensuring your business is healthy in the long term. I put it to you that focusing solely on your current customers is a trap – a sacred cow you’ll need to see beyond to understand who your future customers could be.
What might your buyers need from your brands and business in 2, 5, 10 years’ time? »
Marketing Wisdom from Professor Bruce Clark
Bruce Clark, associate professor of marketing at Northeastern University, has shared lots of wisdom on Twitter over the years. Here is a selection of his contributions, in no particular order.
Continue reading “Marketing Wisdom from Professor Bruce Clark”
Articles of Interest 