Contagious interviewed Professor Jenni Romaniuk, the associate director at the Ehrenberg-Bass Institute for Marketing Science, about Distinctive Brand Assets (January 14, 2022).
Continue reading “Distinctive Brand Assets“Koen Pauwels reviews How Brands Grow 2
Professor Koen Pauwels wrote a LinkedIn post commenting on 10 key points from the book How Brands Grow Part 2. (A review of the first How Brands Grow volume can be found here.)
Continue reading “Koen Pauwels reviews How Brands Grow 2”Eaon Pritchard on Originality and the Bullshit Industrial Complex
Eaon Pritchard wrote an article for AdNews titled All the Gear and No Idea. (11 July 2022).
Continue reading “Eaon Pritchard on Originality and the Bullshit Industrial Complex”Helping Customers Avoid Bad Choices
Northeastern University marketing professor Bruce Clark wrote an article on marketing ethics titled Helping Customers Avoid “Bad” Choices.
Continue reading “Helping Customers Avoid Bad Choices”Anti-personalization
Samuel Brealey and Michael Taylor wrote an article for WARC titled Anti-Personalization: The best ad for one is the best ad for all (June 2022).
Continue reading “Anti-personalization”Marketing in a Recession
Prof. Koen Pauwels wrote a blog post titled Myths on marketing in recession (April 10, 2020).
Continue reading “Marketing in a Recession”Conjoint Analysis Can Undercut Price for Innovations
Doug Garnett wrote a blog post titled Pricing and Complexity (Part 2): Conjoint Analysis Can Undercut Price for Innovations (Feb 9 2020).
Continue reading “Conjoint Analysis Can Undercut Price for Innovations”The Next Feature Fallacy
Andrew Chen wrote a blog post titled The Next Feature Fallacy: The fallacy that the next new feature will suddenly make people use your product (2015).
Continue reading “The Next Feature Fallacy”Don’t Tinker With Your Brand Name
Rob Meyerson wrote an article for Entrepreneur magazine titled Don’t Change Your Brand Name — Unless You Really Have To (June 2, 2022).
Continue reading “Don’t Tinker With Your Brand Name”TikTok and Signal Liquidity
Scott Galloway wrote a blog post titled TikTok Boom (May 20, 2022).
Continue reading “TikTok and Signal Liquidity”
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