Massimo Giunco posted an article on LinkedIn titled Nike: An Epic Saga of Value Destruction (28 July 2024).
Continue reading “Value Destruction at Nike”Rory Sutherland on ROI and Opportunity Cost
Camille Moore asked Rory Sutherland, Vice Chairman of Ogilvy, “What do you see as the biggest problem that’s facing branding right now?”
Continue reading “Rory Sutherland on ROI and Opportunity Cost”Jeff Bezos: When the data and the anecdotes disagree, the anecdotes are usually right.
On his eponymous podcast, Lex Fridman interviewed Jeff Bezos.
Continue reading “Jeff Bezos: When the data and the anecdotes disagree, the anecdotes are usually right.”The more trusting the environment becomes, the more reliable and productive its participants become
Pamela Meyer wrote an article for MIT Sloan Management Review titled Four Ways to Build a Culture of Honesty and Avoid Productivity Paranoia (4 April 2023).
Continue reading “The more trusting the environment becomes, the more reliable and productive its participants become”Samuel Scott on last-click attribution and econometrics
Samuel Scott wrote an article for The Drum titled Digital attribution is dead! Les Binet tells us why marketers need econometrics in 2023 (23 February 2023).
Continue reading “Samuel Scott on last-click attribution and econometrics”Return on Ad Spend (ROAS) may inversely correlate with growth
Tom Roach wrote an article for MarketingWeek titled Beware ROAS, ROI’s Dangerous Digital Twin (October 12, 2022).
Continue reading “Return on Ad Spend (ROAS) may inversely correlate with growth“The SEC now asks public businesses to disclose material human capital metrics
Ben Reuveni wrote an article for Human Resource Executive titled The SEC’s disclosure rules are changing HR forever.
Continue reading “The SEC now asks public businesses to disclose material human capital metrics”Hankins Hexagon
James Hankins wrote an article for MarketingWeek titled Forget funnels, here’s a new model for the path to purchase (2 February 2021).
Continue reading “Hankins Hexagon”Marketing Metrics that Matter
Carl Panteny wrote a blog post titled Metrics that matter (November 22, 2021).
« I thought I’d ask the Twitterverse a simple question: “We need an honest conversation about what metrics matter. Who wants to go first?” … Smart people responded… Rather than leave these to the confines of the archives, this blog is about sharing those responses here. »
Continue reading “Marketing Metrics that Matter”How Metrics Are Killing Journalism
Viktor Pickard wrote an article titled Management by Metrics Is Upending Newsrooms and Killing Journalism (October 2021). “Designed to discipline workers into producing clickable and profitable content, newsroom analytics are radically changing the nature of media work — and hastening journalism’s ugly decline.”
Continue reading “How Metrics Are Killing Journalism”
Articles of Interest 