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June 22, 2019 andreweverett360

There’s More to Marketing than Analytics and Efficiency

Mark Armstrong wrote a blog post titled There’s More To Marketing Than Analytics & Efficiency. Continue reading “There’s More to Marketing than Analytics and Efficiency” →

June 17, 2019September 27, 2020 andreweverett360

Meaningful Measurement

Murray Calder wrote a blog post for Mediacom titled Meaningful Measurement. “As much as we each become the stories we tell ourselves, so businesses become what they measure.” Continue reading “Meaningful Measurement” →

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