Chris Isidore wrote an article for CNN titled Postage is going up again. You should care, even if you don’t send mail.
Continue reading “Postage is going up again. USPS in a death spiral”Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience
Shahin Khan and Doug Garnett interviewed JP Castlin about Adaptive Strategy, Efficiency, and Resilience for their Marketing Podcast #41 (5 April 2024).
Continue reading “Marketing Podcast on Adaptive Strategy, Efficiency, and Resilience”focusing solely on your current customers is a trap
Will Humphrey posted on LinkedIn (11 January 2024):
« True customer-centricity is vanishingly rare; it’s not just about pleasing your current customers through the lens of a large research department, or relying solely on ‘gut feel’.
In fact, those pesky current customers often get in the way from ensuring your business is healthy in the long term. I put it to you that focusing solely on your current customers is a trap – a sacred cow you’ll need to see beyond to understand who your future customers could be.
What might your buyers need from your brands and business in 2, 5, 10 years’ time? »
The key is to ask what competitors are seeing, not obsess about what they are doing.
Roger L. Martin wrote a blog post titled Strategy and Competitors: Should We Pay Attention to Them? (19 June 2023).
Continue reading “The key is to ask what competitors are seeing, not obsess about what they are doing.”The Elements of Value: delivering what consumers want
Eric Almquist, John Senior, and Nicolas Bloch (colleagues at Bain & Company) wrote an article for Harvard Business Review titled The Elements of Value: Measuring—and delivering—what consumers really want (September 2016).
Continue reading “The Elements of Value: delivering what consumers want”Roger Martin: Don’t Let VUCA Paralyze Your Strategy
Roger Martin wrote an article titled My Love/Hate Relationship with VUCA: Don’t Let VUCA Paralyze Your Strategy (July 11, 2022).
Continue reading “Roger Martin: Don’t Let VUCA Paralyze Your Strategy”Roger Martin: The unhelpful distinction between choices that are strategic, executional, or tactical
Roger L. Martin wrote an article for Harvard Business Review titled Strategic Choices Need to be Made Simultaneously, Not Sequentially (April 3, 2017).
Continue reading “Roger Martin: The unhelpful distinction between choices that are strategic, executional, or tactical”Getting Strategy Wrong
Richard Rumelt wrote an article for McKinsey Quarterly titled Getting Strategy Wrong—And How to Do It Right Instead (May 3, 2022).
Continue reading “Getting Strategy Wrong”Kenichi Ohmae’s 3Cs
JP Castlin wrote a blog post titled 3s and Cs: Introducing Kenichi Ohmae.
Continue reading “Kenichi Ohmae’s 3Cs”
Articles of Interest 