Marketing professor Bruce Clark used the term “collateral brand damage.” I love this concept. "collateral brand damage" Underappreciated topic. https://t.co/Wehy39l9TA — Andrew Everett (@andrewceverett) July 25, 2019 To use @bruceclarkprof's phrase "collateral brand damage" integrity should be very important when your brand's core business is auditing. — Andrew Everett (@andrewceverett) July 26, 2019 Share this: Click to share on X (Opens in new window) X Click to share on Facebook (Opens in new window) Facebook Like Loading... Related Published by andreweverett360 View all posts by andreweverett360
Articles of Interest 