Marketing professor Bruce Clark used the term “collateral brand damage.” I love this concept. "collateral brand damage" Underappreciated topic. https://t.co/Wehy39l9TA — Andrew Everett (@andrewceverett) July 25, 2019 To use @bruceclarkprof's phrase "collateral brand damage" integrity should be very important when your brand's core business is auditing. — Andrew Everett (@andrewceverett) July 26, 2019 Share this:TwitterFacebookLike this:Like Loading... Related Published by andreweverett360 View all posts by andreweverett360
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