collateral brand damage

Marketing professor Bruce Clark used the term “collateral brand damage.” I love this concept.

"collateral brand damage"

Underappreciated topic. https://t.co/Wehy39l9TA

— Andrew Everett (@andrewceverett) July 25, 2019

To use @bruceclarkprof's phrase "collateral brand damage" integrity should be very important when your brand's core business is auditing.

— Andrew Everett (@andrewceverett) July 26, 2019

Published by andreweverett360

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collateral brand damage

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