Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope”
Debate between Mark Ritson (arguing for Bullshit) and executives from Interbrand, Brand Finance, and BrandZ (arguing for Brilliant).
Molly Fleming and Ben Davis wrote an article for MarketingWeek titled How innovation and creativity helped turn around Premier Foods’ brands. Continue reading “Premier Foods turnaround”
Leonard M. Lodish and Carl F. Mela wrote an article for the July–August 2007 Issue of Harvard Business Review titled If Brands Are Built over Years, Why Are They Managed over Quarters? The article includes some insights from Vlasic, Nike, Victoria’s Secret, and Clorox. Continue reading “If Brands Are Built over Years, Why Are They Managed over Quarters?”