Stefan Waterland tweeted a chart titled the Feelings Schema from Oatley and Jenkins. Continue reading “Emotions and the Feelings Schema”
Robert Sawatzky wrote an article for PR Week titled Dentsu creative director: Ill-conceived purpose campaigns are ruining the industry. Continue reading “Ill-conceived purpose campaigns are ruining the industry”
Faris Yakob wrote an article for The Economic Times’ Brand Equity.com titled Learning the right lessons from Adidas. Continue reading “Lessons Learn from Adidas Marketing”
In a blog post titled The Wrong Math, Bob Hoffman writes, “One of the most frequently repeated and, in my opinion, highly dubious tropes in our industry these days is the idea that the paragon of media strategy is ‘mass one-to-one’ communication. In non-jargonista terms, this means reaching large numbers with individualized messages.” Continue reading “Mass one-to-one communication is a highly dubious trope”
Debate between Mark Ritson (arguing for Bullshit) and executives from Interbrand, Brand Finance, and BrandZ (arguing for Brilliant).